# Mindset

Mindset is a design studio focused on interfaces, products, identities, and experimental design systems for the AI era.

This file is a concise, AI-readable guide to the canonical public pages on https://mi.nds.et/.

## Canonical Pages

- [Main](https://mi.nds.et/): Studio overview and selected experiments in AI-era interface, product, and identity design.
- [Services](https://mi.nds.et/services/): Product design, visual identity, marketing design, web experiences, and workshops.
- [Journal](https://mi.nds.et/journal/): Public experiments, case studies, tools, and design process notes.
- [Blog New](https://mi.nds.et/blog-new/): RSS-powered summaries optimized for search and AI crawlers.
- [Contacts](https://mi.nds.et/contacts/): Contact information and official social links.

## Blog New

Blog New publishes English summaries generated from RSS source posts. Each page includes source attribution and a link to the original content.

- [How Capitalism Responds to Heat Waves: Exchange Value, Scarcity, and the Lauderdale Paradox](https://mi.nds.et/blog-new/2026-07-11-how-can-capitalism-deal-with-a-heat-wave/): A reflection on Europe’s 2026 heat wave and how capitalist market logic can turn essential resources like water and air into sources of private riches through scarcity and privatization.
- [In the Court of the AI King: Žižek on AI, Superego, and the “Crimson King”](https://mi.nds.et/blog-new/2026-07-08-in-the-court-of-the-ai-king/): A summary of Slavoj Žižek’s essay linking King Crimson’s album art, AI agents, authority, and the idea of a maternal superego in the digital age.
- [The Cartesian Cogito as the Subject of AI: Žižek on Cyborgs, Illegitimacy, and Political Disorder](https://mi.nds.et/blog-new/2026-07-04-the-cartesian-cogito-as-the-subject-of-ai/): A concise summary of Slavoj Žižek’s essay linking AI, cyborg theory, Islamic lineage, Confucian order, and revolutionary politics through the idea of the “illegitimate offspring.”
- [Slavoj Žižek on AI, digital feudalism, and Pope Leo’s warning about tech power](https://mi.nds.et/blog-new/2026-07-02-why-i-am-an-atheist-communist-supporting-the-pope/): A summary of Slavoj Žižek’s essay on AI, digital feudalism, Peter Thiel, and Pope Leo’s call to resist concentrated algorithmic power.
- [In the Court of the AI King: Slavoj Žižek on King Crimson, AI Agents, and the Face of Manipulation](https://mi.nds.et/blog-new/2026-06-27-in-the-court-of-the-ai-king/): A summary of Slavoj Žižek’s reflection on King Crimson’s In the Court of the Crimson King, AI agents, and the image of manipulation, published on Substack.
- [Slavoj Žižek on AI, Digital Feudalism, and Peter Thiel as the ‘Antichrist’ Figure](https://mi.nds.et/blog-new/2026-06-20-why-i-am-an-atheist-communist-supporting-the-pope/): A summary of Slavoj Žižek’s essay on Pope Leo’s critique of AI, digital feudalism, and why Peter Thiel is cast as the clearest contrast to the Pope’s warning.
- [Why Slavoj Žižek Says He Disagrees With ‘Melania Palantir’](https://mi.nds.et/blog-new/2026-06-17-why-i-disagree-with-melania-palantir/): A summary of Slavoj Žižek’s argument linking Palantir, AI, censorship, Epstein-era scrutiny, and Melania Trump’s attack on Jimmy Kimmel.
- [Confessions of a Moderately-Conservative Communist: Europe, Ukraine, and the Politics of Shame](https://mi.nds.et/blog-new/2026-06-13-confessions-of-a-moderately-conservative-communist/): A summary of Slavoj Žižek’s reflections on Europe’s role in the Ukraine war, Peter Sloterdijk’s view of Europe as an observer, and the rise of shameless populist politics around Trump and Vance.
- [Freud’s Newly Discussed Letter Supports a United Europe](https://mi.nds.et/blog-new/2026-06-06-i-love-him-who-craves-the-impossible/): A newly highlighted 1929 letter from Sigmund Freud to Richard Coudenhove-Kalergi is presented as a timely reminder of European unity amid political upheaval.
- [Why Artificial Intelligence Is Not a Subject: Slavoj Žižek on AI, Lacan, and the Human Position](https://mi.nds.et/blog-new/2026-05-30-why-artificial-intelligence-is-not-a-subject/): Slavoj Žižek argues that AI is not a subject but a subjectless system that reveals human alienation, using Lacan, Hegel, and Pluribus to examine AI, discourse, and desire.
- [Slavoj Žižek on Anton Alikhanov, Kant, and the Politics of “Deeds vs. Words”](https://mi.nds.et/blog-new/2026-05-27-should-deeds-really-match-the-words/): A summary of Slavoj Žižek’s Substack essay responding to Anton Alikhanov’s remarks about Kant, Western pragmatism, responsibility, and the Ukraine war.
- [Why Slavoj Žižek Disagrees With Melania Palantir on AI, War, and Religion](https://mi.nds.et/blog-new/2026-05-23-why-i-disagree-with-melania-palantir/): A summary of Slavoj Žižek’s critique of Palantir’s Technological Republic points, focusing on AI’s ties to military power, Silicon Valley’s political role, and debates over religious belief and intolerance.
- [When “Law and Order” Becomes a Cover for Illegal Power: Žižek on Israel, Mossad, and the West Bank](https://mi.nds.et/blog-new/2026-05-20-when-to-obey-law-and-order-is-a-true-subversion/): Slavoj Žižek reflects on claims that Israeli military leader Roman Gofman drew on his work, arguing that state power can violate its own laws while using “law and order” as a tool of domination.
- [Žižek on Alikhanov, Kant, and the Politics of “Deeds and Words”](https://mi.nds.et/blog-new/2026-05-16-should-deeds-really-match-the-words/): A summary of Slavoj Žižek’s response to Anton Alikhanov’s comments on Kant, Western values, and the war in Ukraine, focusing on irony, ideology, and responsibility.
- [When to Obey Law and Order Is a True Subversion: Žižek on Netanyahu, Mossad, and State Power](https://mi.nds.et/blog-new/2026-05-09-when-to-obey-law-and-order-is-a-true-subversion/): Žižek reflects on claims that a future Mossad chief drew on his ideas, using the example to examine how Israeli state power, settlers, and secret services relate to law, occupation, and political duplicity.
- [Rovelli’s Kierkegaard: Slavoj Žižek on Quantum Physics, Subjectivity, and Choice](https://mi.nds.et/blog-new/2026-05-02-rovelli-s-kierkegaard/): A summary of Slavoj Žižek’s response to a review of Carlo Rovelli’s upcoming book, focusing on Kierkegaard, subjectivity, and the comparison between quantum physics and philosophy.
- [If United Europe Is Dead, Everything Is Allowed: Žižek on Migration, the Left, and a Broken Global Order](https://mi.nds.et/blog-new/2026-04-24-if-united-europe-is-dead-everything-is-allowed/): Slavoj Žižek responds to criticism of his views on immigration, arguing that today’s global order is already violating its supposed limits and that the Left must rethink its strategy.
- [Debt, Guilt, and the Algorithmic Future: Key Ideas from Alenka Zupančič’s Essay](https://mi.nds.et/blog-new/2026-04-18-debt-inc-guilt-credit-and-the-algorithmic-future/): A concise summary of Alenka Zupančič’s essay on debt, guilt, capitalism, and data-driven control, as introduced in Slavoj Žižek’s Substack.
- [People Do Not Live on Bread Alone—Especially When They Do Not Have It](https://mi.nds.et/blog-new/2026-04-11-people-do-not-live-on-bread-alone-especially-when-they-do-not-have-it/): A critical essay examines Trump’s vulgar public rhetoric, his quasi-divine treatment by supporters, and the rise of populism as a struggle for recognition rather than economics.
- [Who Is the Antichrist Today? Slavoj Žižek on Thiel, AI Power, and Monopoly](https://mi.nds.et/blog-new/2026-04-08-conclusion-who-is-the-antichrist-today/): A summary of Slavoj Žižek’s argument that Peter Thiel’s anti-government, pro-monopoly worldview mirrors the fears he projects onto others, and how Girard, Lacan, and vocation offer a different reading of desire and power.
- [European Union 70 Years Later: Žižek on Crisis, Trump, Russia, and the End of the World](https://mi.nds.et/blog-new/2026-04-04-european-union-seventy-years-later/): A summary of Slavoj Žižek’s Rome speech on the European Union at 70 years, exploring Gramsci, Benjamin, Trump, Russia, and the idea of a looming civilizational collapse.
- [Who Is the Antichrist Today? Slavoj Žižek on Peter Thiel, Tech Power, and Global Control](https://mi.nds.et/blog-new/2026-03-28-conclusion-who-is-the-antichrist-today/): A summary of Slavoj Žižek’s critique of Peter Thiel’s antichrist framing, focusing on tech regulation, globalization, surveillance, and Silicon Valley power.
- [Trump, Lacan, and the Logic of Enjoyment: Reading ‘Covfefe’ as a Sinthom](https://mi.nds.et/blog-new/2026-03-25-trump-as-a-reader-of-lacan/): A Slavoj Žižek-style essay links Trump’s ‘covfefe’ and ‘winning’ rhetoric to Lacan’s ideas of sinthom, superego injunction, and surplus-enjoyment.
- [The Double Life of Véronique and the Forced Choice of Freedom: Slavoj Žižek on Chance, Parallel Lives, and Second Chances](https://mi.nds.et/blog-new/2026-03-21-the-double-life-of-veronique-the-forced-choice-of-freedom/): A summary of Slavoj Žižek’s reflection on Krzysztof Kieślowski’s The Double Life of Véronique, focusing on chance, alternate realities, second chances, and the film’s darker interpretation of freedom.
- [Iran from Heidegger to Kant: Žižek on War, Sovereignty, and Philosophical Power](https://mi.nds.et/blog-new/2026-03-18-iran-from-heidegger-to-kant/): A summary of Slavoj Žižek’s essay on Iran, the Mahsa Amini protests, US-Israeli strikes, and the role of Heidegger, Habermas, and Kant in Iranian political thought.

## Services

Mindset works on product design, visual identity, marketing design, web experiences, and collaborative workshops. The studio's work is centered on AI products, interfaces, brand systems, generative workflows, and expressive web experiences.

## Journal Topics

The journal includes AI product design experiments, studio tools, brand system work, crypto and web3 design experiments, workflow notes, and public references to external case studies or social posts.

## Contact

Email: mi@nds.et

Official links:

- https://x.com/mindset__design
- https://www.instagram.com/mindset.experiments/
- https://www.linkedin.com/company/m74/posts/?feedView=all&viewAsMember=true
- https://www.youtube.com/@mindset_studio
- https://www.behance.net/mindsetdesignstudio

## Crawl Scope

The canonical indexable pages are:

- https://mi.nds.et/
- https://mi.nds.et/services/
- https://mi.nds.et/journal/
- https://mi.nds.et/blog-new/
- https://mi.nds.et/contacts/
- https://mi.nds.et/blog-new/2026-07-11-how-can-capitalism-deal-with-a-heat-wave/
- https://mi.nds.et/blog-new/2026-07-08-in-the-court-of-the-ai-king/
- https://mi.nds.et/blog-new/2026-07-04-the-cartesian-cogito-as-the-subject-of-ai/
- https://mi.nds.et/blog-new/2026-07-02-why-i-am-an-atheist-communist-supporting-the-pope/
- https://mi.nds.et/blog-new/2026-06-27-in-the-court-of-the-ai-king/
- https://mi.nds.et/blog-new/2026-06-20-why-i-am-an-atheist-communist-supporting-the-pope/
- https://mi.nds.et/blog-new/2026-06-17-why-i-disagree-with-melania-palantir/
- https://mi.nds.et/blog-new/2026-06-13-confessions-of-a-moderately-conservative-communist/
- https://mi.nds.et/blog-new/2026-06-06-i-love-him-who-craves-the-impossible/
- https://mi.nds.et/blog-new/2026-05-30-why-artificial-intelligence-is-not-a-subject/
- https://mi.nds.et/blog-new/2026-05-27-should-deeds-really-match-the-words/
- https://mi.nds.et/blog-new/2026-05-23-why-i-disagree-with-melania-palantir/
- https://mi.nds.et/blog-new/2026-05-20-when-to-obey-law-and-order-is-a-true-subversion/
- https://mi.nds.et/blog-new/2026-05-16-should-deeds-really-match-the-words/
- https://mi.nds.et/blog-new/2026-05-09-when-to-obey-law-and-order-is-a-true-subversion/
- https://mi.nds.et/blog-new/2026-05-02-rovelli-s-kierkegaard/
- https://mi.nds.et/blog-new/2026-04-24-if-united-europe-is-dead-everything-is-allowed/
- https://mi.nds.et/blog-new/2026-04-18-debt-inc-guilt-credit-and-the-algorithmic-future/
- https://mi.nds.et/blog-new/2026-04-11-people-do-not-live-on-bread-alone-especially-when-they-do-not-have-it/
- https://mi.nds.et/blog-new/2026-04-08-conclusion-who-is-the-antichrist-today/
- https://mi.nds.et/blog-new/2026-04-04-european-union-seventy-years-later/
- https://mi.nds.et/blog-new/2026-03-28-conclusion-who-is-the-antichrist-today/
- https://mi.nds.et/blog-new/2026-03-25-trump-as-a-reader-of-lacan/
- https://mi.nds.et/blog-new/2026-03-21-the-double-life-of-veronique-the-forced-choice-of-freedom/
- https://mi.nds.et/blog-new/2026-03-18-iran-from-heidegger-to-kant/